We build the city’s
next face.
REAL ESTATE PLANNING & DEVELOPMENT
A city is the ground of life. The value of a space is decided by who stays, and for how long.
SFRE plans, builds, and operates.
REAL ESTATE PLANNING & DEVELOPMENT
A city is the ground of life. The value of a space is decided by who stays, and for how long.
SFRE plans, builds, and operates.
URBAN CONTEXT
Share of Seoul housing over 30 years old
Share of population in urban areas
Projected population, 2050
Sources — MOLIT & LX Urban Planning Statistics (2024), Statistics Korea population projections
The morning commute, the midday shop, the evening walk.
The value of a space is made not by finance, but by the life that flows through it. SFRE develops the spaces where this cycle holds.
The structures differ. The standard does not.
DIRECT
We develop through project SPCs — from land acquisition to exit and operations, bearing both the risk and the return.
JOINT
Co-development structures with landowners and investors. Equity, commitments, and responsibilities defined per project.
PUBLIC
Housing built on public purchase commitments (LH). A secured exit lets the energy go into the quality of the space.
Trade-area, demand, and pricing data verified with our own tools. Only sites the numbers pass get reviewed.
Planning through operations, in-house. The pro forma, the drawings, and the schedule on one table.
A project that fails the cap-rate and DSCR stress scenarios does not proceed.
FAR & envelope review
Effective demand analysis
Title & rights analysis
Pro forma & IRR
Highest & best use
Pre-leasing & rent roll
Equity & project finance
Areas currently under review and execution.
Inquiries regarding land acquisition, joint development, and investment participation.
Investment overview and detailed materials are provided after NDA execution.
Sign the NDA